{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brands drive direct exposure through social media advertising and marketing, celebrity partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items have not altered a lot in years; it does not have TikTok, and does not gi